Creative Design For Products and Packaging

Bold and vibrant designs created for screen printed jute shopping bags, manufactured by Earth Bags in Kolkata, India, for fair trade company Shared Earth.  This heavy duty jute natural versatile fiber is biodegradable and environmental friendly. From a design perspective, there are some limitations in terms of the detail that can be achieved in the design, so bold, graphic and clear imagery is key. To achieve a cost effective result for the product, it is important to restrict the colour palette as each colour is printed from a separate screen which adds to the time to create and cost of materials. Other considerations in the design process included the background dyed colour of the jute, the handle and side colour or print. The resulting designs have a block graphic style, with the majority placement designs and a few all over surface pattern repeats to add variety. The designs featured predominantly animal and wildlife themed which fit with Shared Earth's brand and core values,  with other commercial decorative floral and geometric repeating surface designs.